Panasonic is pleased to announce a new stylish compact digital camera DMC-FX90 that adds a Wi-Fi® connectivity (802.11 b/g/n) to the superior camera performance in a slim, stylish profile. Considering the fact that many people take photos or videos not only for their record but also for sharing them with friends or families, the DMC-FX90 offers users a great ease and convenience for enjoying it more. Users can upload the photos and videos they shot right on the spot via the mobile network using a smart phone. They can get the Internet access anywhere without a need of searching a Wi-Fi® hotspot. The wireless connection also makes it possible to copy the images to PC or to send the images via a designated access point at home.
The DMC-FX90 is not just a communication camera but it features outstanding performance packed in a slim, stylish body. The LEICA DC VARIO-SUMMARIT lens 24mm ultra wide angle 5x optical zoom (equivalent to 24mm to 120mm on a 35mm camera) with F2.5 brightness excels not only in shooting dynamic landscapes with its wide angle of view but also in capturing moving subjects even in low-lit situations such as indoors or at night with its outstanding brightness. The 12.1-megapixel Hi-Speed CCD sensor, the DMC-FX90 is compatible with high-speed, large-capacity signal processing required for 1,920 x 1,080 60i (NTSC, sensor output 30p) / 50i (PAL, sensor output 25p) full-HD video recording in AVCHD. Alternately, videos can be recorded in MP4 format to play it back directly on the PC or other portable electronic devices without a need of conversion.
And the advanced image processing LSI, the Venus Engine, assures high picture quality in both photo and video recording. The Sonic Speed AF and a quick start-up time give the DMC-FX90 super high speed response that helps to catch even the most fleeting photo opportunities.
With a Smart Touch operation, all control is possible by the touch operation - Touch AF, Touch Zoom or Touch Shutter during recording and various playback functions including Beauty Retouch and Art Retouch mode.
The iA (Intelligent Auto) mode lets users leave everything to the camera to take beautiful photo and video. The Active mode in the MEGA O.I.S. suppresses blur when recording video at wide angle in shooting while walking. Together with the MEGA O.I.S. for photo and the outstanding brightness of the lens, the DMC-FX90 powerfully prevents any kind of blur - whether the blur is caused by a handshake or the subject's motion in both photo and video recording. The Face Recognition recognizes registered human faces to set appropriate focus and exposure on the person even showing his/her name on the LCD. The Intelligent Scene Selector automatically sets the scene mode among frequently used scene modes - Scenery, Portrait, Macro, Night Portrait, Night Scenery or Sunset. Also, Face Recognition, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure work appropriately just by entering the iA mode for any user to take beautiful photos with maximum ease.
Enjoy shooting high quality photo and video and sharing them anytime, anywhere with the new LUMIX DMC-FX90, it will be a great partner not only for private use but also for business purpose that requires a speed and quality.
· The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
· The "AVCHD" and the "AVCHD" logo are trademarks of Panasonic Corporation and Sony Corporation.
· AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.
· The Wi-Fi CERTIFIED Logo is a certification mark of the Wi-Fi Alliance.
· The Wi-Fi Protected Setup Mark is a mark of the Wi-Fi Alliance.
· "Wi-Fi", "Wi-Fi Protected Setup", "WPA" and "WPA2" are trademarks or registered trademarks of the "Wi-Fi Alliance".
1. Wi-Fi® Connectivity for Easy, Instant Communication
by Image Sharing
Considering the increasing number of global online image sharing activity, the DMC-FX90 integrates a Wi-Fi® connectivity (802.11 b/g/n) to encourage users to enjoy it with more ease. With its Wi-Fi capability, user can post the images shot with the camera on the target social image sharing service such as Facebook™, Flickr™, Picasa™ or YouTube™. Panasonic is also launching a new service "LUMIX CLUB" for the users of DMC-FX90 (detailed information is available separately) to offer external site link function to support easy SNS posting using DMC-FX90 without having to worry about complicated settings. Once acquired an account of LUMIX CLUB on the camera, users can compile the log-in information for the social services in it. This means that they do not have to log in each service separately but they can directly start the activity on the service at once. It is even possible to share images on different social services at a time.
Initial setting and uploading of the photos or videos are extremely easy. For smartphones, Panasonic provides a free, dedicated application program "LUMIX LINK" for both iPhone® and Android™ OS smartphones and all control is available with this program. Activating the application "LUMIX LINK" and log in "LUMIX CLUB" on the smartphone or on the PC browser, users can upload the photos and videos you want in the camera anywhere via a mobile network without a need of finding a special access point. At home, users can directly upload the images to the image sharing service via the access point of home router. It is also possible to transfer the images to their PC with the wireless connection.
For instant access, a dedicated Wi-Fi button is provided. Just pressing it directly opens a Wi-Fi Connection mode outside home and gets WPS (Wi-Fi Protected Setup) connection at home. The Wi-Fi module is incorporated on the opposite side of grip not to interfere the connection signal.
2. Bright, High Quality F2.5 LEICA DC VARIO-SUMMARIT Lens
with 24mm Ultra Wide-Angle and 5x Optical Zoom
The DMC-FX90 incorporates a newly developed high quality LEICA DC VARIO-SUMMARIT lens that boasts excellent brightness of F2.5. The F2.5 lens is even brighter by approx. 25% than the F2.8 lens which is generally considered a bright lens. It allows the use of higher shutter speed but captures stunningly clear, sharp, blur-free images even in lower lighting situation. Together with the anti-blurring function in the iA mode, DMC-FX90 powerfully suppress blur caused by the movement of subjects. Also, the 24mm (35mm camera equivalent: 24-120mm) ultra-wide-angle lens - rare on a compact camera - gives photographers a wider range of composition possibilities with approx. 213% larger viewing space compared to that of 35mm camera. The super-high-quality LEICA DC VARIO-SUMMARIT lens minimizes distortion at the wide end.
Comprising of 7 elements in 6 groups with 3 aspherical lenses with 5 aspherical surfaces, the lens unit in DMC-FX90 realized downsizing of both total length and diameter to fit in the slim, compact body of the camera. It is made possible with its mechanism and the use of Extra High Index Low Dispersion Meniscus Aspherical Lens as thin as 0.3mm. Panasonic succeeded in developing the lens with high refractive index and low dispersion performance which results in the excellent color reproduction and suppression of chromatic aberration.
This advanced lens unit passes Leica's stringent standards and delivers an exceptional optical performance with its minimal distortion and chromatic aberrations while suppressing ghosting and flaring.
Thanks to the Intelligent Resolution technology, the Intelligent Zoom is available with the DMC-FX90 which extends the zoom ratio by approx. 1.3x maintaining the picture quality even using a digital zoom. This means the 5x optical can virtually extend to 6.5x equivalent.
3. Advanced Signal Processing System with 12.1-megapixel
Hi-Speed CCD and High Performance Venus Engine
For the image processor, the Venus Engine is incorporated that features exceptionally advanced signal processing capabilities. By separating chromatic noise from luminance noise and applying the optimal noise reduction to each, you can capture clear and beautiful images even when shooting at high ISO sensitivity levels. The Venus Engine also provides precisely selective noise reduction to the chromatic noise without affecting the border of colors which is judged from the brightness level of a pixel. Plus, the Intelligent Resolution technology precisely performs signal processing pixel by pixel in the most effective way for it which is apart from the uniform enhancement of sharpness. As a result, images are naturally clear and crisp in both photo and video recording.
Linking smoothly with the Hi-Speed CCD sensor, the Venus Engine processes a large amount of signals at high speed, making it possible to record 1,920 x 1,080 full-HD video recording and high resolution consecutive shots at 3.7 fps in 12.1-megapixel full resolution and max.10 fps at 3-megapixel recording.
At the same time, the multi-task image processing realizes quick response making it easier to capture sudden, spur-of-the-moment photo opportunities.
4. Enjoy 1,920 x 1,080 60i (NTSC, sensor output 30p) /
50i (PAL, sensor output 25p) Full HD Video Recording in AVCHD
with the Advanced iA (Intelligent Auto) Mode
The 12.1-megapixel CCD with 2-channel signal output structure boasts higher signal transfer speed for the operations that require high performance and speed such as 1,920 x 1,080 full HD video recording* and high speed continuous shooting. The picture quality is also improved thanks to the approx. 25% higher sensitivity** which is made possible by highly efficient light condensation adoption larger on-chip micro lenses.
According to the rise of video recording popularity, digital cameras are now more compatible with it. The DMC-FX90 has recording capability of AVCHD video even in 1,920 x 1,080 60i (NTSC, sensor output 30p) / 50i (PAL, sensor output 25p) full-HD despite its slim, stylish body. Alternately, user can choose MP4 for video recording, which has higher compatibility with PCs. The DMC-FX90 also boasts Dolby Digital Creator to record high quality audio.
Now on the DMC-FX90, the popular iA (Intelligent Auto) mode is also available in motion image recording. The AF Tracking function that can lock onto the subject by just touching it on the screen to keep it in focus even it moves is now available in video recording, too. The MEGA O.I.S. (Optical Image Stabilizer), Face Detection, Intelligent Scene Selector and Intelligent Exposure also support shooting beautiful video with ease.
The 5x optical zoom is available in video recording, too. With the Video Divide function, users can divide the video into two sections to shorten or delete the unwanted part on the spot in the camera. You can cut out a clear still image from a video in the camera thanks to the Intelligent Resolution technology. A Wind Cut function is also available to block out most of the noise from background wind.
* Full HD (1,920 x 1,080) videos are output by the image sensor at 30p (NTSC) / 25p (PAL), and recorded at 60i (NTSC) / 50i (PAL). HD (1,280 x 720) videos are output by the image sensor at 30p (NTSC) / 25p (PAL), and recorded at 60p (NTSC) / 50p (PAL).
** In comparison with the DMC-FX75(FX70).
[For European PAL Areas]
· Motion pictures can be recorded continuously for up to 29 minutes 59 seconds in European PAL areas. Also, motion picture recorded continuously in [MP4] is up to 4 GB.
[For Other Areas]
· Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds. (excluding when [SH] is set)
· Motion pictures in [MP4] can be recorded continuously for up to 29 minutes 59 seconds. Also, motion picture recorded continuously in [MP4] is up to 4 GB.
· Use a card with SD Speed Class with "Class 4" or higher when recording videos.
* SD Speed Class is the speed standard regarding continuous writing.
5. The 3.0-inch Smart Touch Screen for Intuitive Touch-Control Shooting and Additional Fun
The DMC-FX90 adopts full touch-screen operation with 460,000-dot Smart Touch Screen. Auto Focus is immediately set to the subject by just touching it on the large LCD and you can even release the shutter.
Once you lock on the subject by a touch, the camera tracks the subject with the AF tracking function even if it moves. With the Intelligent Scene Selector in the iA mode, the camera automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background or scenery to the scenery mode while a touch on the subject close to the camera to the close-up mode. All menu setting is now available with touch control. In the shooting screen you can directly touch the icon to change its setting quickly.
The functions and settings used most often, such as O.I.S., consecutive shooting, auto focus point, white balance setting, ISO sensitivity level, image size and LCD mode are quickly and easily accessed via the shortcut setting by just dragging the icon to the main menu area.
Taking advantage of the touch operation, various functions are incorporated to add more fun to DMC-FX90. The Beauty Retouch mode makes it possible to virtually make up the faces. In Aesthetic Retouch, various effects can be applied to the face including clearing the skin texture, lifting up the face whitening of teeth and so on. In the Make-up Retouch, users can choose the color of foundation, lips, cheeks or eye-shadow. The Art Retouch function lets users give different impression to the photo in camera from the original. Brightness can be changed with exposure and the color with saturation. It is possible to retouch and make the photo, even if it is washed-out or colorless, look in the way you wish to be by combining two parameter settings - more natural, softer, or more vivid to suit your preference of color manner.
The touch-screen operation excels not only for shooting but also for playing back images with outstanding visibility. You can play back the image you want out of hundreds of stocks by touching in the thumbnails. My Photo Album function lets users to sort images in the separate folders allowing quick, direct playback of the images they want without searching a huge collection of photos. For example, you can sort photos regarding work or those shot in private. This is also convenient when transferring the images because you can just copy the target folder in a SD card to the PC without selecting the photos you need one by one.
The Intelligent LCD automatically adjusts the screen brightness in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times.
6. The Evolving iA (Intelligent Auto) Mode Makes
Every Photo and Video More Beautiful
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. In the iA mode, the camera does all the work, leaving you free to compose shots and capture moments. Just press, aim and shoot.
For more effective countermeasure against blur, the Active mode is equipped with DMC-FX90 for an option of image stabilization in video recording. This mode is especially effective in active video recording at wide angle such as shooting while walking.
With the DMC-FX90, the Motion Deblur mode* is incorporated to prevent blur due to the subject's movement even more powerfully by setting appropriate ISO setting and shutter speed automatically according to the subjects' motion. Combined with the outstanding brightness of the lens and the Active mode, the DMC-FX90 thoroughly prevents any kind of blur - whether out of handshake or the subject's motion, whether in photo or video recording.
Not only those, the Face Recognition function remembers registered faces to give an appropriate AF/AE on the people while removing the unwanted red-eye. The Intelligent Scene Selector automatically selects whichever of 6 Scene modes - Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset - that best suit the shooting situation.
In addition, the Intelligent Resolution technology is always activated in the iA mode which results in the clearer and higher picture quality in every photo and video with extended zoom range equivalent to 6.5x optical zoom by the Intelligent Zoom.
Plus, the light control of flash is optimized according to the scene more precisely and the portrait shots using flash, which tends to be overexposed, are now even more beautiful.
Once you enter the iA mode, these functions happen automatically together with other powerful shooting-assist functions - AF Tracking, Intelligent ISO Control and Intelligent Exposure - so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
* The picture size may be reduced.
7. Other Exciting Features for More Fun of Photography
The 3D Photo mode produces a realistic, less-distorted 3D image in the camera. Take 20 panning shots and the camera automatically selects two most suitable images - one for the right eye and one for the left eye - to synthesize a 3D composite. The 3D image can be viewed on VIERA 3D HDTV. The format of 3D image is compatible with MPO which can be played back on other MPO-compatible equipment such as TV, Digital Photo Frame or Printing.
The DMC-FX90 also features a convenient way of sharing photos or videos - LUMIX Image Uploader. All you have to do is checkmark the photos you want to share in the camera and connect the camera to a PC. You can choose to send it immediately on the spot or later. Uploading automatically starts just by following the guidance. Facebook™ can be used for photos and YouTube™ for videos. Users can join these social networking services without installation of special software. It is easy to share photos and videos on the spot, which means that your friends do not have to wait for you to come back home. Users can also utilize conventional LUMIX Image Uploader to send images for Wi-Fi connection.
A total of 28 scene modes such as popular Baby or Pet, sets most appropriate parameter in wide-ranging situations.
Photos or videos recorded in AVCHD on SD Memory Cards are easy to view on a Panasonic VIERA TV. Simply insert the card into the VIERA Image Viewer (SD Memory Card slot) on VIERA TV or Blu-ray Disc Recorder / Player to playback your contents. Alternatively, you can use an optional micro HDMI cable to output the still and motion images you took from the DMC-FX90 directly to the TV for VIERA Link.
8. About PHOTOfunSTUDIO 6.4 HD Lite Edition with Wi-Fi
The PHOTOfunSTUDIO 6.4 HD Lite Edition with Wi-Fi makes it possible to sort and organize photos not only of those newly taken but also of those stored in your PC with quick start-up and fast read-in of images. Once installed in the PC, the DMC-FX90 can transfer the selected images to backup them in the PC via the wireless network. For the portraits, the Face Recognition function that recognizes the faces in the picture automatically sorts the photos by the registered faces without picking out each photo one by one when you only want pictures of a specific person.
Recorded videos can be edited with the Short Movie Story function and written into MPEG2 to burn onto a DVD disc. You can also enjoy making photo and video slideshows with a variety of effects and use your iTunes® music library as background music. It is also possible to put a title or add comments on the scene utilizing the information from the people's names registered in Face Recognition. In addition to the direct connection of the camera, you can upload photos to Facebook™ and videos to YouTube™ or Facebook™ via this software, too.
* Leica is a registered trademark of Leica Microsystems IR GmbH.
* The LEICA DC VARIO-SUMMARIT lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.
* The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
* Dolby and the double-D symbol are trademarks of Dolby Laboratories.
* HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
* Wi-Fi is a registered trademark or trademark of Wi-Fi Alliance®.
* "Wi-Fi", "Wi-Fi Protected Setup", "WPA" and "WPA2" are trademarks or registered trademarks of the "Wi-Fi Alliance".
* Facebook is a registered trademark or trademark of Facebook, Inc.
* Flickr is a registered trademark or trademark of Yahoo! Inc.
* Picasa is a registered trademark or trademark of Google Inc.
* YouTube is a registered trademark or trademark of Google Inc.
* iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.
* iTunes is a registered trademark of Apple Inc. in the United States and/or other countries.
* Android is a registered trademark of Google Inc.
* Flash is a registered trademark or trademark of Adobe Systems Incorporated in the United States and/or other countries.
* All other company and product names are trademarks of their respective corporations.
* This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
* Some accessories are not available in some countries.
* The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
* Design and specifications are subject to change without notice.
